Search engine optimization is the process of improving the visibility of the site's organic ("natural" or unpaid) search engine results page (SERP) by incorporating search engine friendly elements into the site. Successful search engine optimization activities will be used as part of the improvement, carefully selected, related to the keyword, the page optimization designed to highlight the search engine algorithm. Search engine optimization is divided into two basic areas: page and page optimization. Page optimization refers to the site elements that make up the page, such as HTML code, text content, and images. Offline optimization mainly refers to backlinks (links to optimized websites that come from other relevant sites).
Types of search engine optimization
Search engine optimization has two major categories: white hat search engine optimization ("good" class), black hat ("not very good"). For each kind of SEO nature, of course, there are different views. Get the information you need so that they can separate and make informed decisions.
White Hat SEO
White Hat SEO uses technology and methods to improve search engine rankings for sites that do not meet the search engine (mainly Google) guidelines.
Black Hat SEO
Black Hat SEO uses the weaknesses of the search engine algorithm to get the site's high rankings. These techniques and methods are in direct conflict with the search engine guidelines.
Courtesy: SEO Services in Lahore
